I just wanted a good cinnamon roll!
Sinamon started with one question: why do most cinnamon rolls taste like cardboard with frosting? We burned through 147 recipe attempts, three ovens, and an embarrassing amount of brown sugar before we finally nailed it.
That first perfect batch came out at 2am in a tiny Bali kitchen. Nobody slept that night — we just kept eating and grinning like idiots.
Est. 2020
147 attempts
"I moved to Bali for the surf. I stayed for Sinamon. Not joking — I genuinely restructured my life around these cinnamon rolls."
Marcus T., Digital Nomad
What drives us
We take this embarrassingly seriously.
Most bakeries cut corners. We cut nothing — except dough. Here's the obsessive stuff that goes into every Sinamon roll.
- Stupidly premium ingredients.
- European butter that costs more than it should. Sumatran cinnamon from the highlands. Cream cheese we'd eat straight from the tub. If it's not embarrassingly good, it doesn't touch our dough.
- Fresh tray every hour.
- No warming racks. No "baked this morning" nonsense. Timer hits one hour, fresh rolls come out. Every single time. Set your watch to it.
- Open until stupid o'clock.
- Cravings don't follow schedules. All locations open until 11pm. Some run 24/7. 2am cinnamon roll? Absolutely valid life choice.
- 7 locations. Zero shortcuts.
- All Bali locations hand-roll every batch. Same obsessive recipe, same hourly bakes, same hilariously specific oven temperature. We grow by cloning our standards, not diluting them.
The result? Cinnamon rolls that actually slap.
Every ingredient, every hour, every late night, every new location — it all leads to the same place: that moment you take a bite and go "oh, that's what a cinnamon roll is supposed to taste like."
7
Locations
24/7
Some shops
1hr
Fresh bakes
0
Shortcuts
Bali
Go on. Treat yourself.
Midnight craving? 2am emergency? Some of our locations run 24/7 because cinnamon roll emergencies don't follow business hours. All shops open until 11pm at minimum.
Open until 11pm
Some 24/7
Fresh every hour